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The universal hack: Why the friction principle applies everywhere | Bob Sutton for Big Think+

Big Think

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Navigating Friction: The Right and Wrong Decisions

This chapter explores the impact of friction on decision-making, highlighting the significance of facilitating the right choices while complicating the wrong ones. Through examples from Sequel and Theranos, it examines how organizations can either embrace or neglect these principles and the role of 'friction fixers' in enhancing efficiency.

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