Self-made entrepreneur Brad Lea shares his journey from orphanage to sales success, emphasizing the power of work ethic, purpose-driven actions, and building self-confidence through promises. Ed Mylett and Brad discuss the importance of active listening, effective questioning, and surrounding yourself with individuals who elevate your ambitions.
Importance of strong work ethic and clear 'why' for success.
Surrounding oneself with high performers for personal growth and success.
Deep dives
The importance of work ethic and setting a strong why
Brad emphasizes the importance of having a strong work ethic and a clear why in order to achieve success. He believes that many people struggle with building their businesses because they lack the necessary work ethic or are unwilling to put in the required effort. Brad shares his own work schedule, revealing that he works long hours and even on weekends, but he doesn't see it as work because he loves what he does. He also expresses his desire to fix poverty through improving education and shares his belief that everyone should have the opportunity to succeed.
Surrounding oneself with high-performing individuals
Brad emphasizes the importance of surrounding oneself with high-performing individuals who push and inspire you to achieve more. He believes that being around people who are more successful than you can elevate your own success. He shares his perspective on being the 'most expensive house in the neighborhood,' meaning that he prefers to be around people who challenge and exceed his own level of success. Brad values associating with individuals who think differently and have lofty goals that extend beyond personal gain.
Ignoring detractors and staying true to oneself
Brad advises listeners to ignore negative comments and opinions from detractors. He suggests that one should not pay attention to the criticism and negativity of others, as it can hinder progress and self-confidence. He reflects on his own experiences as a child when he lied to fit in with his wealthier peers, but ultimately learned the importance of authenticity and keeping it real. Brad encourages individuals to stay true to themselves and have confidence in their own integrity and abilities.
The four ingredients of an effective training program
Brad outlines the four key ingredients to create an effective training program: good content, repetition, practice and role-play, and accountability. He explains that many training programs fail to deliver results because they lack one or more of these components. Brad emphasizes the importance of listening actively, asking the right questions, and role-playing to develop effective sales skills. He also highlights the significance of holding oneself accountable and practicing regularly to achieve success in sales training and overall business growth.
This week Ed has Brad Lea on the show. Brad is a self-made entrepreneur with over 25 years in sales & marketing and has trained and motivated thousands worldwide.
Ed and Brad dive into the history behind the successful version of Brad we see today. From being in an orphanage at the age of 2 to mastering his sales techniques through different job positions and life scenarios, this interview will fascinate and motivate you!