Business Wars Taco Bell vs Chipotle | Where's the Beef? | 3
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Oct 19, 2022 In the late '90s, Chipotle's founder navigates the fast-food giant's influence while striving for quality. As Chipotle flourishes, Taco Bell battles to keep diners loyal with unique menu innovations. The podcast highlights Taco Bell’s image crisis over beef authenticity and its bold campaign to regain trust. Meanwhile, Chipotle's new COO enforces high standards and a fresh identity. With Taco Bell's impending 50th anniversary, the contrasting journeys of these two dining titans illustrate the evolving fast-food landscape.
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Ells' Factory Tour
- Steve Ells toured a meat processing plant with Chuck Nalen to learn industrial food production.
- Ells rejected cost-cutting measures like additives, prioritizing Chipotle's food quality.
Humane Pork Sourcing
- Steve Ells visited Paul Willis's humane hog farm to source pork for Chipotle's carnitas.
- Ells prioritized ethically sourced meat, aligning with his vision for Chipotle.
Food with Integrity
- Steve Ells proposed "Food with Integrity" and using Niman Ranch pork, increasing burrito prices.
- Despite McDonald's executives' concerns, the changes boosted sales and resonated with millennials.