Taco Bell vs Chipotle | Where's the Beef? | 3
Business Wars
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Chipotle's Rise and Taco Bell's Crisis
This chapter explores Chipotle's transformation under its new COO, who adopts an undercover approach to tackle workforce issues and instills a zero-tolerance policy for mediocrity. In contrast, the chapter also examines Taco Bell's struggles with a health crisis, showcasing the differing trajectories of the two fast-casual dining giants.
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