391: Create raving fans and learn how to get people excited about your message with Laura Belgray
Jul 8, 2019
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Laura Belgray, a copywriting expert, shares valuable tips on injecting personality into your writing, captivating your audience, and creating profitable copy. She emphasizes the importance of speaking authentically to your email list, finding ways to keep your content fresh, and delivering value without constantly teaching. The podcast also discusses the power of validation, constructive feedback, and the significance of finding things that matter. Ways to work with the featured guest are also highlighted.
Bringing your personality into your writing is crucial to connect with readers on a personal level and make your writing stand out.
Embracing your true self and sharing what you are passionate about in your writing will attract the right audience who resonates with your unique voice.
Injecting personality into your writing is important to captivate your audience, differentiate yourself from others, and create raving fans.
Deep dives
The importance of active listening and applying learnings
In this podcast episode, the hosts discuss the importance of not just passively listening to podcasts, but actively engaging with the content and applying the learnings. They emphasize the need to go beyond simply consuming information and actually implementing the ideas discussed in order to live a more fulfilled and successful life.
The comprehensive approach of the Become Aligned course
The podcast highlights the Become Aligned course created by the hosts, which offers a comprehensive approach to personal growth and success. The course covers a range of topics including mindset, daily rituals, energy management, purpose, beliefs, building a supportive community, and achieving wealth and abundance. It emphasizes the need to go beyond just listening to podcasts and actually take practical steps to apply the concepts in one's own life.
Overcoming obstacles and finding happiness through tough conversations
The podcast explores the importance of having tough conversations, not only with others but also with oneself, in order to overcome obstacles and find happiness. The hosts share personal experiences of hitting walls and feeling lost, and how they were able to navigate through these challenges by sitting with themselves, having honest conversations, and finding practical solutions. The audience is encouraged to embrace difficult conversations and use the tools provided in the Become Aligned course to thrive in life and relationships.
Importance of Writing with Personality
One of the main struggles people face when it comes to writing is the difficulty of capturing their personality in their writing. Many individuals struggle to write like they talk, often feeling the need to switch into a more formal, business mode. However, the key is to remember that when communicating, whether it's through writing or other means, you are always a person writing to a person. Embracing your natural voice and injecting personality into your writing is important to connect with readers on a personal level.
Embracing Personal Themes and Differentiation
Another challenge people encounter is the fear of alienating or turning off others with their personal content. However, it's crucial to recognize that it is impossible to please everyone. By trying to avoid turning anyone off, one cannot create anything great. Instead, it is essential to focus on expressing your true self and sharing what you are passionate about. Embrace the themes, experiences, and values that define you and differentiate yourself from others. Ultimately, being authentic and letting your personality shine through will attract the right audience who resonates with your unique voice.
Laura Belgray describes her zone of genius as writing in a way that gives other people permission to be who they are. I’ve been a big fan of hers since I came across her work in 2014 and I’m so excited to have her on the show. In this episode Laura gives golden and easy-to-implement tips for writing emails that will captivate your list, injecting your writing with personality and making your brand stand out. If you have any struggles around copywriting, you will not want to miss this conversation.
Question Highlights:
What is your zone of genius? And how did you discover it?
If you’re thinking, wait, I would say this to my friend, but I'm afraid to say it to my list, what should you do?
How do you make your emails fresh and interesting?
Do you have tips to add personality to writing?
How can you turn copy into something that is profitable?
Guest Bio:
Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure, is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do. Through her work with hundreds of clients (including online biggies like Marie Forleo and Amy Porterfield) she’s seen first-hand that putting “you” into your copy is pure magic for getting people to love you up, share your ideas, and happily click your Buy button.
In addition to online types, Laura’s list of clients and credits include NBC, Bravo, HBO, TBS, Fandango, and many, many more. So if you watch TV and don’t skip the commercials, you just might see her words on air.
