TED Talks Daily The power of purpose in business | Ashley M. Grice
Mar 17, 2022
Ashley M. Grice, a strategist and purpose expert, shares insights on the transformative power of purpose in business. She explains how it differs from mission and vision, fostering innovation and clarity. With personal anecdotes, like her interaction with a Delta flight attendant, Grice showcases how small acts embody a company's core purpose. She emphasizes the necessity of authenticity at all levels, detailing how a strong sense of purpose bolsters employee motivation and trust, ultimately enhancing organizational culture and shareholder returns.
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Delta's Purpose in Action
- Ashley M. Grice boarded an early flight and interacted with a flight attendant.
- The attendant gave Grice a bag of almonds with a kind note, showcasing Delta's purpose.
Purpose as Muscle Memory
- Grice's experience with Delta demonstrates purpose in action.
- The flight attendant's gesture reflected Delta's purpose, even without direct knowledge of the statement.
Purpose vs. Mission and Vision
- Purpose is different from mission or vision, which can change with leadership.
- Purpose represents the 'why' of a company and is timeless, reflecting its ethos and aspirations.