Ashley M. Grice

What's a company's purpose? It's not the same as mission or vision, which change when leadership changes. Strategist Ashley M. Grice explains the power of purpose to push boundaries of innovation and bring clarity to every aspect of an organization, from the top floor to the shop floor. After the talk, our host Modupe shares wisdom on how to bring a fresh sense of purpose to our work lives.Want to help shape TED’s shows going forward? Fill out our survey!Learn more about TED Next at ted.com/futureyouFor the Idea Search application, go to ted.com/ideasearch Hosted on Acast. See acast.com/privacy for more information.

Ashley M. Grice, a strategist and purpose expert, shares insights on the transformative power of purpose in business. She explains how it differs from mission and vision, fostering innovation and clarity. With personal anecdotes, like her interaction with a Delta flight attendant, Grice showcases how small acts embody a company's core purpose. She emphasizes the necessity of authenticity at all levels, detailing how a strong sense of purpose bolsters employee motivation and trust, ultimately enhancing organizational culture and shareholder returns.