

266. Money, Markets & Disruptive Trends – Xsolla’s Chris Hewish
Jan 29, 2025
In this engaging discussion, Chris Hewish, President of Xsolla and former leader at gaming giants like Activision and DreamWorks, delves into the booming mobile gaming market projected to reach $98.7 billion. He unpacks emerging trends in regional markets, especially Africa and Latin America, and emphasizes the growing diversity among players. Hewish also discusses the implications of the Digital Markets Act, exploring new monetization avenues and the rise of direct-to-consumer sales, all while illustrating how gaming increasingly merges with mainstream entertainment.
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Episode notes
Mobile Gaming Growth
- Mobile gaming market is forecast to hit $100B globally in 2024, with Asia leading growth.
- Emerging regions like MENA, Latin America, and Africa also contribute.
Data Discrepancies
- Discrepancies exist between market reports from different data providers.
- No single source has a complete view of the market, including webshop and in-app ad revenue.
Post-COVID Market Analysis
- Comparing current market numbers to COVID years is unfair due to the unique surge in digital product usage.
- Focus on post-2022 data for accurate insights.