Shifting Trends in Gaming Engagement

Xsolla State of Play report:

https://xsolla.com/newsroom/xsolla-autumn-2024-report

Mobile gaming is bigger than ever, with the industry set to hit $98.7 billion in 2024. But where is that growth coming from? In this episode, we sit down with Xsolla’s Chris Hewish to break down the key trends shaping the global market—from Asia’s dominance to the rise of emerging regions like Africa, Latin America, and the Middle East.

We also dig into how player demographics are shifting and what it means for game makers. With diversity becoming a bigger focus, studios are rethinking how they engage and design for an increasingly varied audience.

Chris unpacks the impact of the Digital Markets Act (DMA), explaining how developers are navigating new monetization opportunities beyond traditional app stores. We also tackle the surge of direct-to-consumer web shops, how gaming is merging with mainstream entertainment (yes, we’re looking at you, Secret Level), and what all of this means for the future of the industry.

If you want to stay ahead of where mobile gaming is headed, this episode is a must-listen.