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The Next Big Idea Daily

S31 E2: "Remember: The Science of Memory and the Art of Forgetting" by Lisa Genova

Sep 5, 2023
Neuroscientist and novelist Lisa Genova discusses how memories are made and retrieved, exploring topics such as blocking, tip-of-the-tongue forgetting, perspective memory challenges, exploiting memory vulnerabilities, memory lapses, and the science of memory and the art of forgetting.
13:51

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Paying active attention and avoiding multitasking can improve memory by forming stronger memories.
  • Tip-of-the-tongue forgetting occurs when weak activation of neurons hampers the retrieval of specific words, often leading to the recall of similar words.

Deep dives

The Importance of Attention in Memory

The number one reason for forgetting things, such as the name of a person or where you placed an item, is lack of attention. By paying active attention to what you want to remember and avoiding multitasking, you can improve your memory and form stronger memories.

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