Good Morning Ecosystem
How to Make 1+1=5 with Yamini Rangan
Apr 2, 2024
Yamini Rangan, CEO of HubSpot, discusses the value of partnerships in technology projects and the evolution of HubSpot's partnership ecosystem. She highlights the importance of collaboration, co-selling, and co-marketing with partners for mutual growth. The conversation also touches on how HubSpot's services have positively impacted partners' lives and the company's ambitious 2024 plans for API initiatives and ecosystem growth.
27:57
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Quick takeaways
- Partners are essential for customer success and contribute to multiplying impact in the ecosystem.
- HubSpot's transformation relies on the right partners to scale and drive customer value through collaboration and unity.
Deep dives
The Power of Partners in Building Customer Success
Yamini Ranga, CEO of HubSpot, shares her career journey and emphasizes the importance of partners in ensuring customer success. Through her experience in sales and working for a CRM partner, she learned the value of partners early on in making customers successful. Recognizing the essential role of partners in large technology projects, Ranga highlights the impact of partners in driving great onboarding and implementing solutions to meet customer needs.
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