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How to Make 1+1=5 with Yamini Rangan

Good Morning Ecosystem

CHAPTER

Building a Thriving Ecosystem of Partners at HubSpot

The chapter delves into HubSpot's journey towards creating a successful partnership ecosystem, focusing on collaboration between sales teams and partners. It emphasizes the value of listening to customers and partners, removing friction, and empowering innovation. The discussion centers around the evolution from an app-centric approach to a customer platform strategy and the importance of co-selling and co-marketing with partners for mutual growth.

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