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Sonic Shifts: How Tech and Culture are Changing the Music Industry with Mark Mulligan
Nov 11, 2024
Mark Mulligan, founder of MIDiA Research and a leading music industry analyst, shares his rich insights on the evolving music landscape. He discusses the transformative impact of digital streaming and platforms like TikTok, enhancing artist-fan connections. The conversation dives into the role of emerging technologies such as NFTs and AI, as well as the cultural bifurcation in consumer preferences. Mulligan also critiques the misuse of industry terms like 'innovation' while reflecting on the darker sides of the music business, urging for genuine progress.
52:15
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Quick takeaways
- The democratization of music-making has drastically increased content supply, prompting debates about the quality versus quantity of music available today.
- AI's growing role in music production challenges traditional definitions of creativity and artistic value, necessitating a reevaluation of artistic boundaries.
Deep dives
The Evolution of Music Supply
The landscape of music has drastically changed since the days when Steve Jobs introduced the concept of having a thousand songs in your pocket. Today, consumers have access to around 130 million songs, with new releases emerging at an astonishing rate of about 120,000 daily. This explosion in supply reflects a fundamental shift in how music is consumed and created, where the democratization of music-making has empowered more individuals to produce and share their work. As barriers to entry have diminished, the volume of available content has surged, prompting discussions about quality versus quantity in the industry.
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