The Diggintravel Podcast

How Experimentation Helps You Build Better Travel Digital Products [Booking.com Case]

Mar 18, 2021
Guest
Lukas Vermeer
Lukas Vermeer, Director of Experimentation at Booking.com, discusses how Booking.com uses experimentation to build travel digital products. Topics include organization structure, types of experiments to run, integrating experimentation and user research, metrics to use, and the value of purposeful friction in user experience design.
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Episode notes
1
Introduction
00:00 • 3min
2
Coaching and Transitioning to a Center of Excellence Model for Experimentation
02:32 • 3min
3
The Role of an Internal Product Group in Experimentation
05:15 • 2min
4
Different Organization Models for Embedding Experimentation
07:23 • 23min
5
Collaboration between Experimentation, Analytics, and User Research
30:47 • 5min
6
Measuring the Right Metrics
35:23 • 11min
7
Understanding the Value of Purposeful Friction in User Experience Design
46:30 • 2min