The Value of Experimentation and Building Great Digital Products

In this podcast episode, the host interviews Lucas Ramere, director of experimentation at booking.com, to discuss the importance of experimentation, research, and UX in building great digital products. They highlight the significance of these elements in the travel industry and how they can be used to enhance the customer experience. Lucas emphasizes the need for a center of excellence model to ensure effective communication and collaboration between decentralized teams. He also explains the role of experimentation platforms in providing technical enablement, data collection, and support to other parts of the organization. The conversation emphasizes the importance of making data-driven decisions and constantly challenging assumptions about customer behavior to achieve long-term success.