How Experimentation Helps You Build Better Travel Digital Products [Booking.com Case]
The Diggintravel Podcast
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Measuring the Right Metrics
The challenge of measuring the right metrics in experimentation and product management is discussed, with a focus on short-term effects as a proxy for long-term outcomes. Examples from the e-commerce industry and the medical field are used to illustrate the concept of using surrogacy or short-term metrics to gain insights into future metrics.
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