TED Business
How business can improve the world, not just the bottom line | Esha Chhabra
Apr 29, 2024
Environmental business journalist Esha Chhabra discusses how regenerative companies can drive real change by embedding purpose into their operations. She challenges the focus on profit, emphasizing the importance of sustainability and social impact. The podcast explores Veja's sustainable practices, the need for businesses to prioritize environmental regeneration, and integrating sustainability into all aspects of a company.
15:14
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Quick takeaways
- Regenerative businesses prioritize embedding impact into every operation, shifting focus from profit to solving social and environmental issues.
- Success in regenerative business lies in localized replication of ethical, impact-driven models across industries and cultures.
Deep dives
The Rise of Regenerative Businesses
As traditional business models focused on growth and profit face criticism for their impact on the environment, there is a growing shift towards regenerative business practices. These businesses aim to restore communities, industries, and the environment by embedding impact into every aspect of their operations. Unlike simply adding sustainability as a marketing tactic, regenerative companies prioritize solving social and environmental problems at the core of their business model. Examples such as Veja, a shoe brand preserving the Amazon and empowering marginalized communities, showcase how regenerative design can create positive impact across the supply chain.
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