The Rise of Regenerative Businesses

As traditional business models focused on growth and profit face criticism for their impact on the environment, there is a growing shift towards regenerative business practices. These businesses aim to restore communities, industries, and the environment by embedding impact into every aspect of their operations. Unlike simply adding sustainability as a marketing tactic, regenerative companies prioritize solving social and environmental problems at the core of their business model. Examples such as Veja, a shoe brand preserving the Amazon and empowering marginalized communities, showcase how regenerative design can create positive impact across the supply chain.