Exploring companies with a purpose beyond profit, emphasizing storytelling, replication of ethical business models, and redefining business with a focus on environmental regeneration and humane treatment of employees.
"Sustainability has become more marketing than action," says environmental business journalist Esha Chhabra. Challenging conventional business models solely focused on profit, she shares how regenerative companies that embed purpose into every facet of their operations can drive real change — and make things better for people and the planet. After the talk, Modupe reflects on what it means to run a regenerative business.