Exploring the pitfalls of greenwashing, the shift towards sustainable brands, and the emergence of regenerative business models to actively restore communities and the environment.
"Sustainability has become more marketing than action," says environmental business journalist Esha Chhabra. Challenging conventional business models solely focused on profit, she shares how regenerative companies that embed purpose into every facet of their operations can drive real change — and make things better for people and the planet. After the talk, Modupe reflects on what it means to run a regenerative business.