How Boast.ai hit $10M ARR from Community-Led Growth with Lloyed Lobo
Sep 12, 2023
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Explore the differences between USA and Dubai, challenges of work-life balance, and the power of community-led growth with Lloyd Lobo. Learn how Boast.ai thrives, the importance of consistency, and strategies for growing a SaaS community. Discover tips for successful podcast outreach, creating content for different audience groups, and favorite books and tools for business success.
Building iconic brands through community connections is vital for business growth.
Dubai's focus on family well-being enhances quality of life for entrepreneurs.
Success is deeply intertwined with personal connections and prioritizing family time.
Deep dives
Community-Led Growth Model for Company Success
Lloyd Lobo shares his journey of leveraging community-led growth to bootstrap his FinTech platform, Bose.ai, to over $10 million in revenue and secure $100 million in funding. By focusing on community empowerment through Traction Conf, attracting over 100,000 innovators, Lloyd exemplifies the power of building iconic brands through community connections.
Personal Balance and Quality of Life in Dubai
Lloyd Lobo's move from San Francisco to Dubai emphasizes the improved quality of life for his family due to affordable childcare, simplified daily routines, and a focus on family well-being. His experience highlights how Dubai's convenience, community support, and emphasis on family time have significantly enhanced his overall happiness and stress levels.
Importance of Family Time and Prioritizing Relationships
Lloyd Lobo reflects on the transformative impact of prioritizing family time and the realization that success is deeply intertwined with personal connections. He shares personal anecdotes of balancing work commitments, family responsibilities, and the profound lessons learned through challenging life experiences, emphasizing the lasting value of quality time and emotional support within relationships.
Community Building and Entrepreneurial Spirit
Lloyd Lobo's entrepreneurial journey underscores the significance of community-building strategies in business growth. By hosting startup events and nurturing connections within the startup community, Lloyd cultivated a loyal audience, solidifying credibility and driving organic growth over time. His approach highlights the power of consistency, genuine value creation, and fostering meaningful relationships in fostering business success.
Building a Successful Company with Consistency and Communication
Consistency and communication are key elements in building a successful company. The podcast discusses the importance of persevering through challenges, staying consistent, and having faith in your vision, especially during early stages when results may be limited. The speaker highlights the significance of consistently reaching out to customers and building a community of practice, product, or play based on their needs and engagement levels. By focusing on engagement and personalized communication strategies, such as targeted email campaigns and personalized outreach, businesses can effectively retain and engage their audience.
Maximizing Community Engagement and Growth Opportunities
The episode emphasizes the power of community engagement in driving growth and success. By identifying and nurturing super fans within a community, businesses can create a core group of highly engaged supporters who amplify their message and initiatives. The speaker underscores the importance of segmenting and personalizing communication efforts to cater to different audience segments effectively. Leveraging platforms like Substack for content dissemination and community building presents opportunities to connect with and grow engaged audiences effectively, benefiting from organic growth and audience support for various initiatives.
In this episode of SaaS Marketing Superstars podcast, Lloyed Lobo talks about how he grew Boast.ai to over $10M ARR using Community-Led growth.Episode Highlights - The differences between USA and Dubai as it relates to child care, safety, community, quality of life and work-life balance (3:17)- Lloyd asks me how I manage with 6 kids (4:48)- Appreciates his wife for her support and keeping the family in sync (7:49)- How his daughter’s comments challenged his workaholic mindset and being present for the birth of his 3rd child (10:12)- Why he was forced to step out of his company (13:20)- What is community-led growth (18:26)- How Boast.ai helps companies (22:14)- Why people associate print media with legitimacy and how he got referral partners from his weekly newspaper column on startups (29:15)- Why your idea will fail without consistency (36:51)- The key strategies SaaS company can adopt to grow their community in today’s market (42:35)- How his cold emails for podcast outreach gets over 70% open rate (48:50)- Creating content for superfans, contributors and lurkers (51:43)- Favorite books, apps and business leaders (55:24)Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-lloyed-lobo-community-led-growth
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