19min chapter

SaaS Marketing Superstars cover image

How Boast.ai hit $10M ARR from Community-Led Growth with Lloyed Lobo

SaaS Marketing Superstars

CHAPTER

Building Iconic Brands Through Community-Led Growth

The chapter delves into the importance of community building for business growth, discussing strategies to convert an audience into an engaged community and eventually into a movement. It emphasizes the power of communication, email outreach, and nurturing relationships in building a loyal following. The discussion also touches on leveraging community autonomy for brand success and the evolution of community-building strategies from in-person interactions to virtual engagements.

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