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Private Equity Deals with Capital Allocators
Hometown Food Company – Henk Hartong III (Brynwood Partners), (S3.EP.07)
Nov 29, 2023
Henk Hartong III, Chairman and CEO of Brynwood Partners, discusses the creation and performance of Hometown Food Company, the impact of COVID-19, tuck-in acquisitions, expansion of the Funfetti brand, marketing shifts, digitalization, acquisition strategies in the food industry, navigating COVID-19 challenges, and decision-making during uncertain times.
40:07
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Quick takeaways
- Hometown Food Company, acquired by Brynwood Partners, successfully navigated the challenges of the COVID-19 pandemic and achieved significant growth.
- Brinwood optimized Hometown Food Company's supply chain, expanded product offerings, and prioritized effective marketing strategies to solidify a strong market position.
Deep dives
Overview of Private Equity Deals Season 3
Season 3 of Private Equity Deals focuses on the middle market businesses, which make up a significant portion of the US private equity deal value. The podcast aims to offer insights into the middle market through a selection of deals and interviews. The show explores the combination of operational and investment skills employed by firms like Brinwood Partners to accelerate performance.
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