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2min chapter
Hometown Food Company – Henk Hartong III (Brynwood Partners), (S3.EP.07)
Private Equity Deals with Capital Allocators
Marketing Shifts, Digitalization, and Warehouse Optimization
This chapter explores the changes made in marketing and the shift to digital platforms, emphasizing the impact of social media on promoting baking products. It also discusses the shift from physical store transactions to online shopping accelerated by the pandemic, and the strategy for filling up the warehouse's capacity through new products and equipment upgrades.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode