The IO Podcast: Investor + Operator

Henry Ward, CEO of Carta | How This Second Time Founder Built A $7.4 Billion Company | Episode 4

22 snips
Oct 24, 2023
Henry Ward, CEO of Carta, recounts his journey to entrepreneurship and shares critical advice for other builders. They discuss developing insights, filling a need for customers, finding product-market fit, fundraising strategy, and establishing a strong culture at your startup. Henry also shares his famous Henryisms and gives advice to current founders. The hosts talk about the future plans of Carta and the challenges of being a founder. They also express admiration for operators and investors.
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ANECDOTE

Carta's Origin Story

  • Henry Ward's first company, SecondSite, a robo-advisor, failed.
  • Carta, originally eShares, started with the idea of digitizing stock certificates, not cap tables.
INSIGHT

Unforeseen Opportunities

  • Carta's initial focus was electronic stock certificates, but they discovered a need for 409A valuations and fund administration.
  • This exemplifies how successful products often address needs customers don't explicitly voice.
ADVICE

Innovate, Don't Just Iterate

  • Don't just build what customers ask for; identify unmet needs they haven't realized.
  • The best founders address problems customers don't yet know they have.
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