The IO Podcast: Investor + Operator cover image

Henry Ward, CEO of Carta | How This Second Time Founder Built A $7.4 Billion Company | Episode 4

The IO Podcast: Investor + Operator

CHAPTER

Building Products Customers Don't Realize They Need

The speaker discusses their approach to building products that customers don't realize they need yet. They talk about how many companies build based on what customers directly ask for, but their most successful products have been ones that fill a gap that customers didn't even know existed. They give examples of their own company's products that have been successful in this way.

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