Business Wars

Browser Wars - Microsoft on the Hot Seat | 5

Dec 11, 2018
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ANECDOTE

Gates' Browser Bundling Strategy

  • Bill Gates bundled Internet Explorer with Windows to make it ubiquitous and outcompete Netscape's browser.
  • Microsoft paid AOL to make Internet Explorer the default browser, securing a billion-dollar deal.
ANECDOTE

Browser Logo Lawn Prank

  • Microsoft employees stole a giant Internet Explorer logo sculpture from their own party to place it on Netscape's lawn.
  • Netscape employees creatively responded by putting their Mozilla mascot atop the logo, mocking Microsoft.
INSIGHT

Perceptions of Microsoft's Predatory Strategy

  • Microsoft’s tactic of bundling free software with Windows raised concerns about monopolizing multiple markets.
  • Critics started seeing Microsoft as predatory rather than just competitive, worried about its growing unchecked power.
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