Design Discipline Andres Jasso: Founder & Creative Director
Dec 23, 2024
Andres Jasso is the Founder and Creative Director of ALL HANDS, a design studio in San Antonio, Texas. With over 12 years of design experience, he shares his entrepreneurial journey, transitioning from a classical music background to graphic design. They discuss the innovative SAFEHOUSE membership lounge, emphasizing community over data in business. Andres also highlights the evolution of coffee culture, exploring artisanal trends and unique experiences. He reflects on design's impact on personal identity and the importance of collaborations in building community.
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From Violin to Visuals
- Andres Jasso's mother tasked him with creating a solo violin album for his high school graduation.
- This led him to learn Photoshop, sparking his interest in graphic design and his first paid design project.
Unschooled Upbringing
- Andres Jasso's unconventional, unschooled upbringing fostered a hands-on learning approach and a focus on practical application of knowledge.
- This background influenced his perspective on business and design, prioritizing artistic creation over traditional business plans.
Art-First Business
- Andres Jasso prioritizes creating art first, then optimizing and scaling the business based on the artistic output, using Safehouse as an example.
- He emphasizes finding the right people (sticky members) to nurture the community, which informed the business strategy.