24min chapter

Design Discipline cover image

Andres Jasso: Founder & Creative Director

Design Discipline

CHAPTER

The Evolution of Coffee Culture: Waves and Innovations

This chapter explores the evolution of coffee culture through five distinct waves, highlighting shifts in consumer attitudes and experiences. It discusses the emergence of the fifth wave, focusing on artisanal preparation and exceptional service, particularly in San Antonio's coffee scene. Additionally, it examines innovative business practices, sustainable models, and the significance of design and community in creating memorable coffee shop experiences.

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