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20min chapter
Andres Jasso: Founder & Creative Director
Design Discipline
Navigating Design in a Tech-Driven World
This chapter explores the critical interplay of design, technology, and personal taste development, emphasizing the importance of understanding manufacturing processes for designers. The speaker reflects on their experiences as a creative director, discussing the challenges of office politics and maintaining creative vision amidst stakeholder opinions. Additionally, the chapter highlights the significance of effective project management and communication in fostering collaboration and driving successful design outcomes.
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