Low Down on Low-Code
Camunda CEO: Jakob Freund
Apr 29, 2024
Jakob Freund, CEO and co-founder of Camunda, shares his expertise in process automation and orchestration. He discusses the vital role of orchestration in enterprise automation strategies and contrasts it with traditional task automation methods. Jakob emphasizes the need for balancing automation with human interaction to enhance customer experiences. He also explores the future of AI in automation, highlighting the challenge of maintaining compliance while enabling self-optimizing processes. His insights on scaling orchestration practices are particularly compelling.
33:26
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Quick takeaways
- Jakob Freund emphasizes the importance of end-to-end process orchestration in enterprise automation to enhance efficiency across complex workflows.
- Camunda's integration of AI aims to optimize decision-making and improve operational efficiency by leveraging data from process executions for continuous improvement.
Deep dives
The Founding Story of Camunda
The journey of Camunda began with its founders, Jacob Frawn and De'Ant, who met around 2007 while working in process management. They recognized the limitations of existing BPM products and aimed to create a solution that bridged the gap between business needs and IT capabilities. Their initial focus on consulting led to the creation of a community-driven open-source project, which eventually evolved into the Camunda BPM platform. The founders emphasized the significance of business processes as the 'algorithms of an organization,' highlighting their passion for making business processes more efficient and accessible.
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