Masters of Scale

Why your company needs new rituals w/Shishir Mehrotra (YouTube, Coda)

Aug 18, 2020

Shishir Mehrotra, former head of YouTube and co-founder of Coda, shares insights on the significance of company rituals in achieving success. He discusses how intentional rituals can enhance culture and focus teams on ambitious goals, like YouTube's goal of a billion hours of watchtime. Mehrotra highlights the need to reevaluate outdated practices, advocating for inclusive and empowering rituals that foster engagement. He illustrates the balance between innovation and tradition, emphasizing the role of transparency and teamwork in driving entrepreneurial success.

41:59

Episode guests

Shishir Mehrotra

AI Chapters

Episode notes

Intro

5min

Designing Rituals for Success

8min

Redefining Success: Evolving Metrics and Rituals

13min

The Power of Transparency and Teamwork in Entrepreneurship

2min

Innovating with New Rituals and Scaling in Ohio

2min

Redefining Rituals for Inclusion and Engagement

13min

Assessing and Evolving Company Rituals for Success

3min

You need more than a good product to scale – you need strong rituals. All companies have rituals, from holding all-hands meetings to measuring KPIs. The right rituals in the right places help build your culture, cohere your team, and home in on your targets. The wrong ones can lead you horribly astray. Shishir Mehrotra, former head of YouTube and co-founder of Coda, learned this when he scaled YouTube to a billion hours of watch time each day. He kept the team focused on that audacious goal by establishing fresh new rituals. And in his new role as CEO and founder of Coda, he's learned to constantly ask: What old rituals are holding us back? And what new rituals can we create together that will be inclusive, empowering — and keep us all moving forward? Cameo appearances: George Kembel (Stanford's d.School), Tobi Lütke (Shopify), and Dr. Akhila Cadet (Change Cadet).

Read more about the rituals at Coda — and add your own here: https://coda.io/@shishir/masters-of-scale-rituals

Read a transcript of this episode at https://mastersofscale.com

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