Masters of Scale Why your company needs new rituals w/Shishir Mehrotra (YouTube, Coda)
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Aug 18, 2020 
Shishir Mehrotra, former head of YouTube and co-founder of Coda, shares insights on the significance of company rituals in achieving success. He discusses how intentional rituals can enhance culture and focus teams on ambitious goals, like YouTube's goal of a billion hours of watchtime. Mehrotra highlights the need to reevaluate outdated practices, advocating for inclusive and empowering rituals that foster engagement. He illustrates the balance between innovation and tradition, emphasizing the role of transparency and teamwork in driving entrepreneurial success.
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Red Couch Races
- The D.School had red couches on wheels for more than just fun.
- They used them to create a human-centered environment for debriefs and conversations.
D.School Graduation
- The D.School's graduation ceremony had no diplomas or speeches.
- Instead, they used a self-commissioning ritual with pins and peer recognition.
Tailwind and Coasting
- Shishir Mehrotra believed YouTube's fast growth could lead to complacency.
- He worried that relying solely on a tailwind would allow competitors to surpass them.