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Why your company needs new rituals w/Shishir Mehrotra (YouTube, Coda)

Masters of Scale

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Redefining Success: Evolving Metrics and Rituals

This chapter explores how companies can break free from outdated metrics and rituals to redefine success, illustrated through Coca-Cola's transformation and YouTube's ambitious goal of one billion hours of watchtime. It emphasizes the importance of mindful leadership in aligning organizational goals with meaningful metrics and adapting company rituals to foster engagement and productivity. Additionally, the chapter critiques traditional goal-setting practices, advocating for more flexible review cycles that enhance accountability and collaboration.

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