The hard business of selling beautiful coffee, part 2

Volume. Cheap. Lame flavours. This is the traditional way of growing coffee in Brazil, and almost every farm does it this way. 

 

But what if you wanted to produce beautiful, distinctive flavours instead—and make a living from it?

 

In this episode, we travel to Fazenda Paraíso in Minas Gerais, Brazil, where farmer Vicente Pereira and his daughter are on a steep learning curve finding buyers for their beautiful coffees. 

 

Part 2 explores what it looks like for a small Brazilian farm to find better buyers, and the challenge of achieving pricing power. 

 

Behind every beautiful coffee is a family story like this, but it’s a story we rarely get to see close up. 

 

Let’s take a closer look.

 

 

Please spread the word about The Science of Coffee!

Leave a 5 star rating on Spotify
Follow me on Instagram and tag me in an Instagram story
Write a review on Apple Podcasts

Discover how I make these Filter Stories episodes by subscribing to my Substack newsletter

 

Source your next lot of specialty green coffee on Algrano

 

Listen to Firefly to hear a cautionary tale about a specialty farm failing because they couldn't find the right buyers.

 

Try Fazenda Paraiso's and Sancoffee's coffees for yourself!

 

Season 3 of The Science of Coffee is made possible by these leading coffee organizations:

 

The Coffee Quest | BWT | TODDY | Algrano | Probat