Marketing Against The Grain

Did Google Just Kill Email Marketing? (#184)

Dec 21, 2023

28:02

Snipd AI

The podcast discusses the impending email policy changes affecting Gmail and Yahoo users and how it will impact the marketing landscape. They also talk about the overwhelming amount of automated sales messages on LinkedIn and the role of AI in email marketing. Additionally, they explore Google's approach to email marketing and strategies for mitigating risks.

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Quick takeaways

Google and Yahoo will block messages from senders with a spam rate higher than 0.3%, impacting email marketing and sales outreach.

Marketers should use subdomains, focus on high-quality opt-in email lists, personalized content, and diversify marketing channels to maintain email deliverability.

Deep dives

Google and Yahoo Changing Inbox Rules

Google and Yahoo are implementing a significant change in their inbox rules, starting in February 2024. They will block messages from any sender domain with a spam rate higher than 0.3%. This means that if your email send is marked as spam by more than 0.3% of recipients, Google will ban all future email deliveries to Gmail users, and Yahoo will ban access to Yahoo inboxes. This change has important implications for email marketing and sales outreach, as it requires marketers to ensure their email campaigns maintain a high reputation and engagement to avoid being blocked.

Mitigating Risks in Email Marketing and Diversifying Marketing Channels

05:09

Introduction

3min

Impact of Google and Yahoo's Email Categorization on Email Marketing

9min

LinkedIn Sales Requests and the Impact of AI on Email Marketing

2min

The Role of AI in Email Marketing and the Paradox of Content Generation and Cleanup

5min

Google's Approach to Email Marketing

7min

We can't have nice things. We've abused email to death.

Kipp and Kieran dive into the impending email policy changes affecting Gmail and Yahoo users. Learn more on how the marketing landscape is evolving in response to email changes, the impact on outreach strategies, and the industry's efforts to combat spam, with Kipp and Kieran discussing the challenges posed by 'the Patricks of the world' and the necessity for marketers to adapt their approaches.

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