Marketing Against The Grain Did Google Just Kill Email Marketing? (#184)
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Dec 21, 2023 The podcast dives into the looming changes in email marketing regulations from Google and Yahoo, set to shake up outreach strategies. With spamming becoming a major concern, marketers must craft engaging content to ensure deliverability. The discussion highlights the dual role of AI in email creation while facing spam filters. Additionally, Google's updates prompt a reevaluation of approaches concerning subdomains and the shifting marketing landscape, pushing the need for brand awareness and inbound strategies as key focuses.
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Adapt to Email Changes
- Google and Yahoo are changing email rules, impacting marketers.
- Adapt by prioritizing quality, permission-based email strategies.
The AI Paradox
- AI-powered outreach tools are increasing spam, leading to stricter email rules.
- Ironically, similar AI is used to detect and filter this spam.
Subdomains for Risk Mitigation
- Use subdomains for various email lists (e.g., newsletter, promotions).
- This isolates potential spam issues to specific subdomains.