Did Google Just Kill Email Marketing? (#184)
Marketing Against The Grain
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Navigating New Email Marketing Regulations
This chapter discusses the upcoming changes in email marketing driven by new regulations from major providers such as Google and Yahoo. It examines the challenges businesses face as they navigate spam categorization and the importance of maintaining low spam rates while adapting to authentication requirements. The speakers suggest a pivot towards brand awareness and inbound strategies amidst increasing friction in outbound marketing due to these evolving guidelines.
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