Ecommerce Playbook: Numbers, Struggles & Growth
Growing Profitability ft. Alan Doan of Missouri Quilt Co
Apr 2, 2024
Join Alan Doan, Co-founder of Missouri Star Quilt Co, as he discusses building a thriving ecommerce brand based on community, authenticity, and customer relationships. Learn how they grew into the world's largest quilt shop by offering free tutorials on YouTube, emphasizing the importance of genuine connections with customers, and creating destination experiences. Discover their philosophy of organic growth, innovation in quilting publishing, and leveraging content creation for revenue generation. A must-listen for marketers and craft enthusiasts alike!
44:14
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Quick takeaways
- Missouri Star Quilt Co focuses on building genuine customer connections through free educational content and a welcoming community.
- Expanding retail spaces and experiences, Missouri Star Quilt Co creates a thriving quilting community in Hamilton, resembling Disneyland for quilters.
Deep dives
Building Authentic Relationships with Customers
Missouri Star Quilt Company prioritizes building genuine connections with customers by offering free content, education, and a welcoming community. Through their world's largest quilt shop, they provide a place where individuals can learn and engage with the art of quilting, creating loyal and engaged customers who value the personal touch and authenticity of the brand.
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