Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters

The Transformation Trilogy: Your Road Map To Entrepreneurial Success

11 snips
Nov 14, 2023
Learn about the innovative concepts of the Transformation Trilogy and their impact on entrepreneurs. Discover how Dan Sullivan created the books and the valuable lessons he gained along the way. Find out about the evolution of these books and their worldwide success. Explore the possibility of more major market books based on Coach concepts. Hear about the origins of Strategic Coach thinking tools and the collaborative efforts involved in creating the books. Gain insights into achieving success through the Transformation Trilogy and the role of reader feedback. Get an inside look at the creation of an audible book and its growth, as well as where to find the book titles.
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ANECDOTE

Copywriting Background

  • Dan Sullivan's copywriting background taught him concise writing, crucial for his later book creation.
  • This experience also made him realize he didn't want to be a copywriter long-term.
INSIGHT

Books as Thinking Tools

  • Strategic Coach workshops led to the creation of books to support the coaching philosophy.
  • These books are based on conversations with entrepreneurs, turning their experiences into thinking tools.
ANECDOTE

60-Minute Book Challenge

  • At 70, Dan Sullivan committed to writing a 60-minute book every quarter for 25 years.
  • This ambitious goal led to the formation of a 10-person team to support the book production process.
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