Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters

The Transformation Trilogy: Your Road Map To Entrepreneurial Success

Nov 14, 2023

Learn about the innovative concepts of the Transformation Trilogy and their impact on entrepreneurs. Discover how Dan Sullivan created the books and the valuable lessons he gained along the way. Find out about the evolution of these books and their worldwide success. Explore the possibility of more major market books based on Coach concepts. Hear about the origins of Strategic Coach thinking tools and the collaborative efforts involved in creating the books. Gain insights into achieving success through the Transformation Trilogy and the role of reader feedback. Get an inside look at the creation of an audible book and its growth, as well as where to find the book titles.

22:16

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Quick takeaways

Leveraging the skills and expertise of others leads to increased productivity and successful collaborations, as emphasized in the book 'Who Not How' from the Transformation Trilogy.

By focusing on progress and measuring against past achievements, you can cultivate a sense of satisfaction and happiness in both personal and entrepreneurial life, as explored in 'The Gap and the Gain' from the Transformation Trilogy.

Deep dives

The Power of Who Not How

The first book in the transformation trilogy is 'Who Not How,' which emphasizes the importance of finding the right people to achieve your goals. Rather than trying to figure out how to do everything yourself, the book suggests leveraging the skills and expertise of others to get things done more efficiently. This concept has resonated with entrepreneurs, leading to increased productivity and successful collaborations.

Introduction

5min

Evolution of Coaching Practice and the Creation of 60-Minute Books

12min

Achieving Success through the Transformation Trilogy

2min

The Transformation Trilogy and the Role of Reader Feedback

2min

Creating and Enhancing an Audible Book

2min

Dan Sullivan and guest co-host Gord Vickman explore the innovative concepts

within the Transformation Trilogy and the collaboration behind their success.

Discover the driving force behind Dan's creation of Who Not How, The Gap And The Gain, and 10x Is Easier Than 2x, as he shares personal anecdotes, inspiration, and insights gained along the way. He also delves into the evolution of these books, their impact on entrepreneurs worldwide, and the invaluable lessons you can apply to your own successful journey.

Here's some of what you'll learn in this episode:

The people Dan needed to meet in order for these books to happen.
How Dan realized his three major market books were a trilogy.
Feedback Dan’s gotten from clients about the Transformation Trilogy.
Possible plans for more major market books based on Coach concepts.

Show Notes:

Work always takes the time that’s allotted for it.

Life is taking advantage of everything that wasn’t planned.

Dan first had the idea for books as something to assist and support what the other Strategic Coach coaches were doing.

Recognizing that consumers want to get information very quickly, Dan came up with the 60-minute book format.

When Dan was 70, he committed to putting out one book every quarter for the next 25 years.

There’s now a 10-person team around Dan on the Strategic Coach quarterly book project.

The origin of every Strategic Coach thinking tool is Dan asking entrepreneurs a question about their experience.

Everything in the Strategic Coach Program and the way the company is run is a function of equipping people with thinking tools to improve their entrepreneurial life.

The number one rule governing the Strategic Coach universe is free Dan up to focus on what he does best.

Resources:

Who Not How

The Gap and the Gain

10x Is Easier than 2x

The Transformation Trilogy