Dan Sullivan and guest co-host Gord Vickman explore the innovative concepts

within the Transformation Trilogy and the collaboration behind their success.

Discover the driving force behind Dan's creation of Who Not How, The Gap And The Gain, and 10x Is Easier Than 2x, as he shares personal anecdotes, inspiration, and insights gained along the way. He also delves into the evolution of these books, their impact on entrepreneurs worldwide, and the invaluable lessons you can apply to your own successful journey.

Here's some of what you'll learn in this episode:

• The people Dan needed to meet in order for these books to happen.
• How Dan realized his three major market books were a trilogy.
• Feedback Dan’s gotten from clients about the Transformation Trilogy.
• Possible plans for more major market books based on Coach concepts.

Show Notes:

Work always takes the time that’s allotted for it.

Life is taking advantage of everything that wasn’t planned.

Dan first had the idea for books as something to assist and support what the other Strategic Coach coaches were doing.

Recognizing that consumers want to get information very quickly, Dan came up with the 60-minute book format.

When Dan was 70, he committed to putting out one book every quarter for the next 25 years.

There’s now a 10-person team around Dan on the Strategic Coach quarterly book project.

The origin of every Strategic Coach thinking tool is Dan asking entrepreneurs a question about their experience.

Everything in the Strategic Coach Program and the way the company is run is a function of equipping people with thinking tools to improve their entrepreneurial life.

The number one rule governing the Strategic Coach universe is free Dan up to focus on what he does best.

Resources:

Who Not How 

The Gap and the Gain 

10x Is Easier than 2x

The Transformation Trilogy