Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters

Dan Sullivan and Shannon Waller
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Jan 13, 2026 • 18min

How Entrepreneurs Are Using AI Without Losing Their Edge

Predictions have been made over the years, especially with the emergence of AI, that computers will be more intelligent than human beings. But humanity is always infinitely greater than anything that humans create. Business coaches Dan Sullivan and Shannon Waller discuss why computer intelligence can never compete with humanity’s intelligence. Here’s some of what you’ll learn in this episode:Why a person’s intelligence doesn’t include only their own.What “humanity” really means.How successful entrepreneurs are using—and not using—AI.How AI is lessening the importance of experts. Show Notes: Humans communicate in many undetectable and immeasurable ways. A single telephone has no value whatsoever. With the addition of every new technology that allows human beings to interact with one another, the combined intelligence of the planet multiplies. A new technological capability could never be greater than the total amount of thinking that all humans do. You can’t be inside of a system and understand that system. Computers are just a subset of human intelligence. Unlike humans, machines can be consistent and constant in their use of intelligence. Humanity is everything that humans have done over hundreds of thousands of years. Resources: Unique Ability® “Overcoming Delegation Issues: A Comprehensive 5-Step Guide”
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8 snips
Dec 23, 2025 • 20min

How To Build AI Around Your Most Valuable Strengths

Explore the uniqueness of every entrepreneur as they delve into passion-driven success. Discover how individual experiences shape what truly matters. The duo highlights the power of collaboration in creating new ideas. AI emerges as a game-changer, enhancing creativity and allowing personal interests to flourish in diverse ways. Learn practical strategies for leveraging AI tools to sharpen focus and boost productivity, ensuring you double down on your strengths.
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Dec 9, 2025 • 46min

The Community Where Ambitious Entrepreneurs Belong, with Chad Johnson

Chad Johnson, an experienced Program Coach and entrepreneur, shares insights from his diverse journey. He reflects on the importance of building a business beyond sheer ambition, revealing how his early ventures shaped his mindset. Chad emphasizes that true entrepreneurial success requires a supportive team and the right partnerships, like his wife Janice, who clarified his vision. He advocates simplifying complexity in business and highlights leadership as rooted in character and consistent values, while promoting a positive focus in team dynamics.
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Nov 25, 2025 • 23min

The High Price You’ll Pay For Creative Isolation

Isolation is more than just uncomfortable—it distorts your thinking and drains your creativity. In this episode, Dan Sullivan and Shannon Waller open up about the risks of going it alone as an entrepreneur and why strong relationships make all the difference. Listen now to learn smart, actionable ways to reconnect, recharge, and keep yourself moving forward with clarity and confidence. Here’s some of what you’ll learn in this episode:Why isolation causes the mind to invent stories and distort reality.The reasons entrepreneurs are particularly vulnerable to feeling isolated.Why isolated entrepreneurs develop outrageous aspirations.What makes Strategic Coach® the perfect place for entrepreneurs to make long-lasting connections. Show Notes: Being an entrepreneur can be a lonely path, especially without external feedback.​ When there’s no outside input, your mind starts making things up. Isolation causes your brain to respond just like it would to sensory deprivation. Entrepreneurs thrive on constant change, while most people resist change. An entrepreneur’s creative imagination needs to be rewarded with real opportunities. Many entrepreneurs feel truly stimulated only when they’re working productively. Isolated entrepreneurs use their imaginations to give themselves the sense that they're actually connected to the world. Feeling misunderstood quickly morphs into paranoia and makes isolation worse. Entrepreneurs are better than most at finding their own clarity, even in tough situations. The entrepreneurial journey means creating brand-new ideas and selling them, time after time. Seeing life from other people’s perspectives keeps you connected and tuned in to reality. The more you understand and appreciate other people’s experiences, the richer and more meaningful your own life becomes. Resources: Unique Ability® Always Be The Buyer by Dan Sullivan
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Nov 11, 2025 • 18min

The Emotional Edge Top Entrepreneurs Can’t Ignore

Do you ever wish difficult emotions would just disappear? In this episode, Dan Sullivan and Shannon Waller reveal why every feeling, especially the bothersome kind, is actually a valuable resource for entrepreneurial growth. Discover how turning frustration into clarity and action can lead to your next breakthrough, and learn the thinking tools that transform emotional energy into future results. Here’s some of what you’ll learn in this episode:How technology has increased conversations about feelings in daily life.Why your feelings serve as a built-in warning system for your thinking.How to quickly gain clarity instead of staying stuck when something bothers you.Why others struggle to truly understand your personal feelings.How Dan’s own feelings inspired all of the Strategic Coach® thinking tools. Show Notes: Feelings are signals, not solutions—they alert you to something worth thinking about. Feelings don’t transform themselves; vision and capability do. The real power lies in transforming emotional energy into future-focused action. Feeling “bothered” is raw material for entrepreneurial creativity and improvement. Successful entrepreneurs treat bother as a resource, turning it into planning and innovation. Asking, “If I weren’t bothered, what would I be doing?” can pivot your mindset and open new possibilities. Responding thoughtfully, rather than reacting emotionally, leads to better results for you and your team. You can’t control others’ reactions, but you can fully own your own process and responses. Ignoring your feelings (or acting out impulsively) usually makes things worse. Every feeling brings energy—use it to fuel thinking, problem solving, and the creation of new tools. Mastery comes from skillfully transforming negative emotions into positive action, not from avoiding them. The entrepreneur’s job is to turn low-productivity “bother” into high-productivity breakthroughs. Don’t aim for perfect detachment; instead, get better at using what bothers you for future advantage. Resources: Not Being Bothered by Dan Sullivan The Impact Filter™ The Entrepreneurial Attitude Multiplication By Subtraction by Shannon Waller
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Oct 28, 2025 • 24min

Why Ambition Is Often A Dirty Word For Entrepreneurs

Ambition isn’t just a trait; it's a capability that entrepreneurs can cultivate. The discussion highlights the discomfort around discussing ambition due to perceived social inequality. Exploring how ambition serves as the master capability, the hosts emphasize the importance of supportive communities in fostering open dialogues. Envy emerges as a key adversary, stifling ambition through comparison. Tips for nurturing ambition include focusing on personal strengths and connecting with like-minded individuals, reinforcing that growth is best achieved in supportive environments.
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Oct 14, 2025 • 38min

Why Entrepreneurs Who Keep Playing Always Win, with Lee Brower

Are you thriving or just arriving? In this episode, Shannon Waller and Program Coach Lee Brower explore the lifelong mindset that keeps entrepreneurs in motion long after the initial motivation fades. Discover practical ways to make growth and gratitude central to your business, family, and life—plus the powerful impact of asking the right questions and building strong traditions that last. Here’s some of what you’ll learn in this episode:The surprising first job Lee created for himself before he was old enough for a paper route.What sparked Lee’s deep appreciation for entrepreneurship and its ecosystem.How Lee defines the mindset that drives enduring entrepreneurial success.Why motivation and inspiration play different roles on the entrepreneurial journey.How to tell the difference between genuine confidence and mere arrogance.Why great entrepreneurs are more like rivers than you might think.Lee’s most powerful lesson from three decades at Strategic Coach®. Show Notes: Not everyone chooses entrepreneurship—sometimes it chooses you. Money motivates at first, but it’s the freedom it brings that keeps you going. The best lessons come from learning alongside other entrepreneurs, not just from teaching. Successful entrepreneurs focus on making things better, easier to access, and more valuable. Great entrepreneurs don't ask themselves what's wrong. They ask, “What's right?” and “How can I make it even better?” Problems don’t hold entrepreneurs back; they turn problem solving into daily practice. Motivation is temporary. Inspiration and purpose are what keep you going. You can elevate yourself by surrounding yourself with people who have skills you don’t have. Family traditions, shared language, and rituals build lasting culture at home and in business. The most valuable assets aren’t financial; they’re values, learning, relationships, and contribution. Never delegate away your Unique Ability® until you truly know and refine it. Confidence grows from gratitude and from focusing on others, not just on yourself. Great results come from being open to learning in every interaction. Instead of chasing answers, ask better questions. The enemy of thriving is arriving. Resources: Unique Ability® The Impact Filter™ Range: Why Generalists Triumph In A Specialized World by David EpsteinThe Positive Focus® strategiccoach.com leebrower.com
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11 snips
Sep 30, 2025 • 18min

Entrepreneurs Grow Stronger With Community Over Isolation

Feeling isolated as an entrepreneur? Dive into the power of community! Learn how a shared language enhances growth and collaboration. Discover how thinking tools can help clarify your ideal role and build your entrepreneurial vision. Hear about the dangers of competitive coaching environments and how they can intensify feelings of loneliness. Uncover strategies to identify your unique abilities and celebrate wins without rivalry, making progress a collective journey. Redefine your experiences with effective frameworks!
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10 snips
Sep 16, 2025 • 15min

The False Story We Hear About Ambitious Entrepreneurs

What if ambition isn't a fixed trait but a muscle that grows stronger over time? This conversation highlights how viewing ambition as an expandable capability fosters personal growth and innovation. It challenges societal norms that often misrepresent ambition, especially for women, suggesting it's a collaborative force rather than a competitive one. Discover how enhancing your own ambition can inspire others and reshape perceptions, creating an environment where collective success thrives.
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4 snips
Sep 2, 2025 • 16min

The Hidden Trap That Steals Your Energy And Blocks Business Success

Entrepreneurs often lose their spark when they focus on what's wrong instead of their Unique Ability. Understanding this innate talent leads to greater energy and success. The discussion highlights the importance of strengthening what works rather than fixating on problems. By observing their performance and collaborating effectively, entrepreneurs can regain clarity and purpose. The conversation also emphasizes leveraging peer wisdom and teamwork to create lasting value in the marketplace.

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