Turning Tariffs Into Your Unbeatable Advantage

Are you prepared for the biggest economic shift in 80 years? In this episode, Dan Sullivan reveals how the new global tariff landscape creates unprecedented opportunities for agile entrepreneurs. Learn why the post-WWII economic order is over, how to adapt your business model, and why being alert, curious, and resourceful is the secret to success in this emerging era.

Here’s some of what you’ll learn in this episode:

• The real history behind today’s tariffs—and why it matters for your business.
• How WWII transformed the U.S. economy into a global powerhouse.
• Why the U.S. dollar leads world trade (and why that’s changing).
• Why the U.S. Navy started protecting trade routes around the world.
• Five critical strategies every entrepreneur must adopt now.
• A simple framework to help clients regain confidence in uncertain times.
• Why China faces unprecedented challenges in this new era.

Show Notes:

On April 3, the U.S. announced tariffs of 10% for most countries, with higher rates for nations with significant trade imbalances.

Post-WWII, the U.S. economy was self-sufficient, yet other countries charged tariffs on U.S. goods while enjoying tariff-free access to American markets.

One-sided tariffs led American corporations to offshore factories, costing U.S. jobs and prosperity.

Trump’s tariffs are a negotiation tactic to reset unfair trade terms and bring manufacturing back to the U.S.

China’s current trade practices make it the primary target of aggressive tariffs (now 125%).

U.S. companies abroad face tariffs unless they relocate production home—creating a surge in domestic opportunities for entrepreneurs.

You want to be the buyer in every negotiation. The buyer is the one who can walk away from the table.

The United States is the best place to sell a product created anywhere in the world because it has the most customers.

Tariffs aren’t about fairness. They’re about trade.

Entrepreneurs are skilled at responding very quickly to new dangers and new opportunities and developing new strengths in the process.

Global supply chains are fracturing, forcing businesses to source locally and regionally.

During uncertain times, people feel as though they’ve lost their future.

You can help clients and customers rebuild confidence in their future by focusing on their dangers, opportunities, and strengths (D.O.S.^®).

The 1945–1992 economic order was a historical anomaly, and we won’t see anything like it again.

AI reduces labor costs (and creates new opportunities for entrepreneurs as a result).

Resources:

Perplexity

Trump: The Art of the Deal by Donald J. Trump and Tony Schwartz

The D.O.S. Conversation^® by Dan Sullivan

The Great Meltdown by Dan Sullivan

Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss and Tahl Raz