The Side Hustle Show
Fast-Track Your Business w/ Virtual “Lunch and Learn” Workshops (Greatest Hits)
Aug 1, 2024
Dustin Lien, founder of a thriving 6-figure marketing company, shares his journey from e-commerce to marketing via partner workshops. He discusses his innovative virtual 'lunch-and-learn' sessions that drive client engagement without the need for ads. Listeners will glean insights on building email lists, crafting effective outreach, and converting attendees into clients. Dustin also tackles the dynamics of virtual events and emphasizes building strategic partnerships while managing imposter syndrome—all while inspiring action and kindness in business.
48:20
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Quick takeaways
- Leveraging partnerships and collaborations can effectively solve the awareness problem for new businesses by introducing them to established audiences.
- Creating a 'dream 100' list allows entrepreneurs to focus on their ideal clients, streamlining outreach and enhancing connection efforts.
Deep dives
Recession-Proofing Through Income Streams
Building multiple income streams is a highly effective strategy to secure financial stability, especially during economic downturns. Rather than relying on a single source of income, diversifying through side hustles or additional ventures can mitigate risks associated with job loss or business failure. This approach can also provide a platform for entrepreneurs to explore their passions and talents while ultimately enhancing their financial resilience. Setting up these income streams can require creativity and effort, but the long-term benefits often outweigh the initial challenges.
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