Evernest Property Management Show Episode 172: From 0 to 600 Doors: How Jen Ruelens Uses Video to Grow Her PM Business
Dec 1, 2025
Join Jen Ruelens, broker-owner of OneFocus Property Management and a seasoned pro with 20+ years in real estate, as she shares her journey of scaling her business to 600 doors. Jen reveals the power of video content in building trust and securing better leads. Discover her strategies for turning repetitive questions into engaging videos that save time and enhance client relations. Plus, learn why authenticity trumps fancy gear, and how to overcome the fear of being on camera to boost your property management success!
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Management Saved An Owner's Health
- Jen signed a client debilitated by a fire who hired her because he couldn't stomach re-renting the unit.
- After management, the owner gained 20 pounds and said he no longer had a 'bleeding ulcer.'
Acquisition Forced Process Overhaul
- Jen acquired a 500-door portfolio and struggled with growth until processes and EOS were implemented.
- After adopting EOS and KPIs, she stabilized the company and rekindled her love for the business.
Scale By Committing To Process
- Commit to repeatable processes and trust your team rather than custom-solutioning every problem.
- Remove yourself from recruiting and let operations handle hiring to improve retention.
