Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast Invest more in email automation or expanding affiliate programs?
Oct 31, 2025
Patrick McKenna, a marketing expert from DMi Partners, delves into the evolving relationship between email marketing and SEO in a world increasingly influenced by AI. He discusses how LLMs like ChatGPT are transforming search behavior, making traditional SEO analytics less effective. McKenna emphasizes the growing significance of email automation for direct audience engagement and outlines strategies for enterprise teams to adapt to these shifts in search dynamics.
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Prioritize SEO As Email's Strategic Partner
- Partner email with SEO to improve content and engagement rather than defaulting to paid search partnerships.
- Better content boosts both email performance and organic search outcomes, so align teams on content development.
Content Is The Common Multichannel Driver
- High-quality content is the single biggest driver of engagement across channels.
- Content ownership differs by role, so collaboration is necessary to maximize impact.