Patrick McKenna
Marketing practitioner from DMi Partners with expertise in email automation and enterprise content strategy, featured to discuss the intersection of email and SEO.
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Oct 31, 2025 • 2min
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Patrick McKenna, a marketing expert from DMi Partners, delves into the evolving relationship between email marketing and SEO in a world increasingly influenced by AI. He discusses how LLMs like ChatGPT are transforming search behavior, making traditional SEO analytics less effective. McKenna emphasizes the growing significance of email automation for direct audience engagement and outlines strategies for enterprise teams to adapt to these shifts in search dynamics.
