In this discussion, Chris DuBois, founder of Dynamic Agency OS and the Snap Offer framework, shares his journey from infantry officer to agency coach. He emphasizes the power of simplifying agency services to enhance clarity and build authority. Chris introduces the one-problem, one-solution model and discusses the PRISM framework for identifying viable market opportunities. Listeners will learn why clarity acts as a sales multiplier, how to create compelling offers that cut through noise, and tackle the real bottleneck: attention.
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insights INSIGHT
Clarity from Specialization
Agencies get stuck when serving many industries and offering too many solutions.
Focus on one audience, one problem, and one solution to gain clarity and efficiency.
question_answer ANECDOTE
Winning by Owning a Niche
A client dominated local SEO in his city and secured a lucrative contract.
Though tempted by larger clients, he succeeded by focusing on a niche market first.
volunteer_activism ADVICE
Identify Your One Problem
Identify who your audience is and the specific problem you solve better than anyone else.
Frame your marketing clearly around this problem to attract ideal clients.
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In 'The Obstacle Is the Way', Ryan Holiday presents a framework for turning obstacles into successes. Drawing from the philosophy of Stoicism and the writings of Marcus Aurelius, Holiday outlines three disciplines: perception, action, and will. He illustrates these principles with historical anecdotes from figures such as John D. Rockefeller, Amelia Earhart, Ulysses S. Grant, and Steve Jobs. The book emphasizes the importance of perception in shaping one's response to obstacles, the need for intentional and creative action, and the cultivation of will to persist through challenges. Holiday argues that by adopting these Stoic principles, individuals can transform their obstacles into opportunities for growth and success.
Unstuck
Mark Jobe
Are your agency's services stuck in a tangle of complexity and custom work? In this episode, Dan Englander sits down with Chris DuBois—founder of Dynamic Agency OS and creator of the Snap Offer framework—to explore how agencies can simplify their offers, build authority, and grow through repetition, not reinvention.
Chris shares how he went from infantry officer to agency CEO and ultimately to coach, helping firms move away from scattered messaging and toward a productized, high-trust, high-clarity model. You’ll learn how to evaluate your market positioning, why most agencies document broken systems too early, and how to create offers that cut through the noise.
If you're a boutique agency looking to reduce churn, build repeatable value, and earn more without more complexity—this one's for you.
🔑 Topics covered:
The one-problem, one-solution model
The PRISM framework for evaluating a market
Why clarity is a sales multiplier
The Snap Offer system (and why it outperforms lead magnets)
Why the real bottleneck is attention—not operations
The Digital Agency Growth Podcast 
