

Chris DuBois - How to Craft Agency Offers That Work in 2025
13 snips Jun 10, 2025
In this discussion, Chris DuBois, founder of Dynamic Agency OS and the Snap Offer framework, shares his journey from infantry officer to agency coach. He emphasizes the power of simplifying agency services to enhance clarity and build authority. Chris introduces the one-problem, one-solution model and discusses the PRISM framework for identifying viable market opportunities. Listeners will learn why clarity acts as a sales multiplier, how to create compelling offers that cut through noise, and tackle the real bottleneck: attention.
AI Snips
Chapters
Books
Transcript
Episode notes
Clarity from Specialization
- Agencies get stuck when serving many industries and offering too many solutions.
- Focus on one audience, one problem, and one solution to gain clarity and efficiency.
Winning by Owning a Niche
- A client dominated local SEO in his city and secured a lucrative contract.
- Though tempted by larger clients, he succeeded by focusing on a niche market first.
Identify Your One Problem
- Identify who your audience is and the specific problem you solve better than anyone else.
- Frame your marketing clearly around this problem to attract ideal clients.