Navigating Agency Clarity

Are your agency's services stuck in a tangle of complexity and custom work? In this episode, Dan Englander sits down with Chris DuBois—founder of Dynamic Agency OS and creator of the Snap Offer framework—to explore how agencies can simplify their offers, build authority, and grow through repetition, not reinvention.

Chris shares how he went from infantry officer to agency CEO and ultimately to coach, helping firms move away from scattered messaging and toward a productized, high-trust, high-clarity model. You’ll learn how to evaluate your market positioning, why most agencies document broken systems too early, and how to create offers that cut through the noise.

If you're a boutique agency looking to reduce churn, build repeatable value, and earn more without more complexity—this one's for you.

🔑 Topics covered:

• The one-problem, one-solution model
• The PRISM framework for evaluating a market
• Why clarity is a sales multiplier
• The Snap Offer system (and why it outperforms lead magnets)
• Why the real bottleneck is attention—not operations

Links & Resources:

• 🔗 Learn more about Chris → https://dynamicagencyos.com/
• Visit: https://salesschema.com