Consulting Success Podcast BONUS: How Consultants Become Visible Experts
18 snips
Dec 11, 2023 Lizz Harr, marketing consultant and expert, and Michael Zipursky discuss the importance of consultants becoming visible experts. They highlight the connection between content and commanding premium fees, as well as the value of leveraging insights from other experts. They also touch on the best types of content for generating traffic and leads, finding a balance between long-form and short-form content, and determining consultant rates based on value and expertise.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Becoming a Visible Expert
01:49 • 16min
The Importance of Not Being a Perfectionist
17:37 • 30min
Challenges of Becoming a Visible Expert and How to Overcome Them
47:58 • 5min
Finding the Balance Between Long-Form and Short-Form Content
52:58 • 5min
Determining Consultant Rates and the Value of Being a Visible Expert
58:01 • 4min
The Changing Nature of Visibility and the Tipping Point
01:01:55 • 5min