Real Estate AI Flash EP 103: Why AI Is Becoming the Productivity Multiplier for Real Estate Agents
Jan 1, 2026
Chris Smith, co-founder of Curator and bestselling author, dives into the transformative power of AI in real estate marketing. He shares his journey and reveals how AI-driven tools like Beacon can enhance client communication and automate tasks. Chris discusses using AI for creating evocative listing narratives and personalized newsletters, while also explaining the benefits of multimodal models. With practical insights on customizing GPTs and deep workshops, he inspires agents to harness AI for a better client experience and increased productivity.
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From Call Centers To Real Estate Tech
- Chris Smith started in real estate tech with Quicken Loans and Top Producer, training agents on new browser-based tools.
- He built Tech Savvy Agent and then Curator, leveraging tech to teach agents practical marketing and sales.
AI Listing Copy Outperforms Humans
- The first prompt Chris ran produced listing copy better than most human-written descriptions on attempt one.
- He cites studies showing AI-written listings get more inquiries and sell faster, revealing clear ROI in copywriting.
Pick Nails Before Wielding The Hammer
- Start with a plan: list the specific tasks you want AI to solve before experimenting.
- Focus first on listings and listing marketing to deliver measurable value quickly.
