Build Your Thing – The Podcast For Content Creators How to Convert More Email Subscribers Into Buyers With Email Segmentation With Jan Koch
7 snips
Feb 7, 2023 AI Snips
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Episode notes
Email Is Intimate, Scalable Communication
- Email feels like a one-to-one conversation and suits creators who prefer direct, personal communication.
- Jan and Matt argue email scales intimacy better than chasing noisy social attention.
Personal Email Led To Big Client Win
- Jan sent an empathetic email during the 2021 virus situation that sparked huge responses and landed a multiple five-figure client.
- The personal, non-business message produced the single most engagement he'd had.
Qualify Subscribers With One Question
- Ask a single qualification question in your first email and use click-tracking to tag subscribers.
- Send tailored landing pages, follow-ups, and conditional content based on their click choice.