Email lists are money printing machines. But did you know that not all your email subscribers are created equal? If you truly max out the most out of your list, then segmenting your subscribers based on their interests and pain points makes total sense. And this is exactly what this episode with Jan Koch is all about. SHOWNOTES: Jan's website: https://jankoch.co/uncommon Matt Giaro's daily emails: https://mattgiaro.com/private-emails?source=podcast-2023-02-07 Jan's List Building event: https://listbuilding.school Matt's interview with Ben Settle: https://buildyourthing.co/email-marketing-ben-settle-interview/ Map our your funnel with Obsidian Canvas: https://www.youtube.com/watch?v=hey_hMseA9U Uncover your most profitable traffic sources: https://mattgiaro.com/courses/lead-fingerprinting/ Why open rates are useless: https://medium.com/swlh/why-smart-marketers-dont-care-about-email-open-rates-21884b21e704 Jan’s “hit the inbox” training: https://jankoch.co/inbox/ (Use the coupon MATT to get 100% off.) ENJOYED THIS EPISODE? Leave a 5-star review here: https://mattgiaro.com/itunes. SUBSCRIBE so that you don't miss the next one! Thank You!