2min chapter

Build Your Thing – The Podcast For Content Creators cover image

How to Convert More Email Subscribers Into Buyers With Email Segmentation With Jan Koch

Build Your Thing – The Podcast For Content Creators

CHAPTER

How to Use Open Rates in Segmentation Campaigns

Sally Kohn: Open rates are useless, but they can be an indicator of how you're doing it. She says she uses open rates in her segmentation campaigns to see which topics resonate best with that audience. "That's very, very interesting and a very interesting way to really spot out what is resonating the most," said Kohn.

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